messaging & content * PR * media & analyst relations * sales & business development
messaging & content * PR * media & analyst relations * sales & business development
Jennifer holds a BA in English and political science from Syracuse University. She began career in journalism as a news and sports reporter in Upstate New York and North Carolina where she wrote stories about local government, crime, court proceedings, college and professional sports, business and health.
As a news and sports producer at AOL in Dulles, VA, she managed content partnerships with such brands as The Weather Channel and CNN for the company's interactive television service, AOLTV.
Later, she owned and operated her own PR agency in NYC and New Jersey, KMG Worldwide, representing clients in the research, advertising, mobile and retail industries. She co-founded a grassroots online community about her hometown of Philadelphia and its surrounding areas, which entertained more than 25,000 members and earned more than a million unique visitors per month.
Jennifer is a former member of the Syracuse University Alumni Association National Board of Directors, where she served as Communications Chair to its Executive Committee for four years. She resides in Boston.
Nothing is more compelling to the media and its consumers than a good story. As a former journalist, Jennifer will work with your team to find the game-changing "telling detail" that will create a clear and unique identity for your product or service.
Books * Strategy Documentation
Statements of Work * Keynote Presentations
RFP Responses
The most important result - and the goal, really - from your outreach efforts is earning third-party validation for your product or service. That means, in addition to being compelling, it must be relevant. Jennifer will track industry dialogue to determine exactly what reporters and analysts are covering, then proactively communicate wit
The most important result - and the goal, really - from your outreach efforts is earning third-party validation for your product or service. That means, in addition to being compelling, it must be relevant. Jennifer will track industry dialogue to determine exactly what reporters and analysts are covering, then proactively communicate with them to ensure you're in the mix.
Media Tours * Trade Shows
One-on-one Networking * Talking Points
Execution around telling your story is critical. Once we establish the strategy, identify key media outlets and platforms and desired results, we'll create a campaign calendar to track the tactical roll-out of your campaign. Jennifer's recommendations will take a big-picture approach that will secure a consistent presence and momentum for
Execution around telling your story is critical. Once we establish the strategy, identify key media outlets and platforms and desired results, we'll create a campaign calendar to track the tactical roll-out of your campaign. Jennifer's recommendations will take a big-picture approach that will secure a consistent presence and momentum for your product or service across both social and traditional media.
Productivity Platform Management * Press Releases * Backgrounder * Executive Bios
Within the campaign strategy will be social media outreach and interaction. Jennifer and her team will develop appropriate content and manage the touchpoints we deem most relevant to your work.
Instagram * Twitter * Facebook * LinkedIn
Breaking news happens. At some point, your story may be challenged publicly. Jennifer and her team will create a quick response strategy that will mitigate any long-term impact on your business.
Press Conferences * Media Tours
The best part of working for you, of course, is driving results. Jennifer and her team will create custom reports that fit your business goals and illustrate the impact the campaign has had on both mindshare in the marketplace and revenues.
Let's work together.
Boston, Massachusetts, United States
Copyright © 2022 Jennifer Kronstain - All Rights Reserved.
